SM City Anniversary: 40th Celebrating of Malls, Memories, and Milestones
This year marks a major milestone for SM City Anniversary — 40 years of bringing joy, convenience, and unforgettable experiences to Filipino families across the nation. From its humble beginnings as a small shoe store in 1958 to launching its first mall in 1985, SM has grown into one of the Philippines’ most beloved and iconic retail destinations.
To celebrate its 40th anniversary, SM Supermalls has launched a nationwide celebration filled with deals, surprises, and feel-good community programs — proving once again that it’s not just a mall, it’s part of our lives.
Over 3,500 Deals Across 88 (Malls)
From August 1 to September 9, 2025, all 88 SM malls nationwide are rolling out over 3,500 irresistible deals — including flash sales, app-only discounts, bundle promos, and more. Whether you’re shopping for gadgets, fashion, home essentials, or indulging in your favorite food cravings, this is the perfect time to make the most out of every visit.
Special ₱40 Promos You Can’t Miss
As a nod to their 40th year, SM is offering exciting ₱40 deals on some of their most loved attractions:
- ₱40 off skating rink passes
- ₱40 off bowling games
- ₱40 off SM Cinema and MOA Eye tickets
- ₱40 deals on selected snacks and popcorn
It’s a treat for everyone — whether you’re bringing the barkada, the kids, or heading out on a solo chill day.
Freebies & Treats Everywhere
SM is also partnering with top food and retail brands to bring exclusive anniversary treats:
- Buy a premium burger and get a free custard dessert
- Buy squad-size fries and get a free solo-size order
- Surprise deals and pop-ups await in participating tenants across all SM malls
Giving Back: SM’s 40 for the Community
True to its legacy, SM is using this celebration to give back to communities through meaningful campaigns:
- SM Book Nook Donation Drive aims to collect 40,000 pre-loved books to support public reading hubs nationwide.
- A nationwide Coastal Cleanup Drive on September 20, 2025, will rally 40,000 volunteers to protect our coastlines and promote environmental responsibility.
It’s more than a celebration — it’s a movement for positive change.
From Then to Now: SM’s Story
SM’s journey began as a small shoe shop by the late Henry Sy Sr., who built the first SM City mall in North EDSA back in 1985. Today, SM Supermalls stands as a pioneer and trailblazer in Philippine retail — a place where millions create memories, discover trends, and find joy.
Celebrate at Your Local SM — the Kaoonta Eat!
Here at Kaoonta, we’re all about supporting safe, local, and fun experiences — and SM’s 40th anniversary is all that and more. Visit your nearest SM mall and take part in this once-in-a-lifetime celebration. Don’t forget to share your moments online with the hashtag #SMAt40 and tag @kaoonta.com so we can feature your best finds!
SM at 40: A Super Celebration for All.
Let’s mall, eat, laugh, and give back — together.